Put away your silver duds, Beyoncé fans. The artist appears to be sticking with the artistic themes she unveiled during her appearance at the 2024 Su
Put away your silver duds, Beyoncé fans. The artist appears to be sticking with the artistic themes she unveiled during her appearance at the 2024 Super Bowl, announcing nearly a year later that she’ll soon be embarking on what she referred to as the Cowboy Carter tour in a Saturday night Instagram post.
The first hint fans had that something was up was an Instagram post from Netflix captioned, “Tonight seems like the perfect night to rewatch Beyoncé Bowl on Netflix,” a reference to her halftime performance at the Christmas Day match between the Baltimore Ravens and the Houston Texans, which was repackaged into a 13-minute offering by the streamer.
Those who took Netflix’s bait were treated to a fresh clip at the end, that included a still of the singer and the words “Cowboy Carter Tour” with “Sweet Honey Buckiin’” as a soundtrack. Shortly thereafter, the singer’s official account dropped a photo of the singer, silvery blonde hair in platinum braids, with the all-caps caption “COWBOY CARTER TOUR 2025.
The tour, which shares a name with Beyoncé’s eighth studio album, doesn’t have a specific start date, conclusion, or list of cities at which it will stop. Given its branding and its intentional link with last year’s Beyoncé Bowl performance, it will presumably be focused on the singer’s move into country music.
The tour announcement is an arguable middle finger to the old guard of country music, which—as she expected—rejected her foray into the genre. Though the first Black woman to ever reach the number one spot on Billboard’s Top Country Albums list, the singer was snubbed by the Country Music Association’s annual awards last year. This, though Cowboy Carter’s lead single, “Texas Hold’ Em,” was the nation’s top country song for nearly three months in 2024.
Though the CMAs overlooked the success of Cowboy Carter, the 2025 Grammy Awards are a different story. At that event, which will be held tonight (February 2, 2025) at 7 p.m. ET, Beyonce leads the pack with 11 nominations, including for record and song of the year (“Texas Hold’ Em”), album of the year and best country album (Cowboy Carter), and best Americana performance (“Yaya”).
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