Stay in the mix till 2026

Here is the rewritten content:

Changing Windows, Increasing Co-Productions, and the Demand for "Cosy Crime"

Several executives reported that streamers are looking for content that skews towards older viewers and are less interested in chasing young adult (YA) audiences. The reason? Grown-ups are the ones who pay for the subscriptions that streamers are keen to hold onto in a competitive market. "I’ve been really surprised at what Netflix has been buying," said one sales exec. Several sellers said that buyers in general are looking for lighter and more upbeat content rather than very dark programs. "Cosy" crime, along with procedurals, were talked up as being in demand, rather than expensive, auteur-driven dramas.

What Buyers Want

Execs reported that the streamers are looking for content that skews towards older viewers, and are less interested in chasing young adult (YA) audiences. The reason? Grown-ups are the ones who pay for the subscriptions that streamers are keen to hold onto in a competitive market.

Stay in the Mix till 2026

For some time now, TV execs have sought to weather 2024 and the brutal aftermath of the post-peak TV downturn in the hope that 2025 would see a hoped-for turnaround in business. This led to phrases such as the often-parroted "Stay in the mix till 2025" gaining wide traction. Many now think the industry may have to wait until 2026 before things settle, giving rise to another version of the slogan heard on the Croisette "Stay in the mix till 2026".

Licencing Value

All streamers are now very open to licencing their content to third parties, rather than hoarding it on their own platform. Disney’s Paolo Agostinelli, SVP of affiliate and content distribution for EMEA, said it has "rebalanced" its distribution strategy to "maximise the reach" and generate more value from its originals.

Spain in Focus

Spain was the country in focus at Mipcom this year. CEX Spain Trade & Investment and Parrot Analytics released a study that showed content from the country generated $5.1 billion in global streaming revenues over the last four years, flagging shows such as Money Heist and Elite on Netflix, Prime Video’s Red Queen and the Apple TV+ co-production Land of Women.

Conclusion

The topic of changing windows, increasing co-productions, and the demand for "cosy" crime was a popular one at Mipcom this year. With the streaming giants looking for content that skews towards older viewers, the trend towards procedurals and "cosy" crime shows, and the shift towards licencing content to third parties, the world of television is undergoing a significant transformation.

FAQs

• Q: What is the current demand for content in the TV industry?
  A: The current demand for content is shifting towards older viewers, with a focus on procedurals and "cosy" crime shows.
• Q: What are the major changes in the TV industry?
  A: The major changes are the shift towards streaming, the rise of co-productions, and the increasing importance of licencing content to third parties.
• Q: What is the future of the TV industry?
  A: The future of the TV industry is uncertain, with many predicting a continued shift towards streaming and the rise of new business models.