Electric Ids Ignite 80s Glamour and Ambition

England may not be the first European country one thinks of for a list of “most libidinous European nations,” but Brits have embraced sexuality at least since Shakespeare championed the beast with two backs and Henry VIII created a new religion because he was so over monogamy. We’re talking about the same country that lapped Tinder with Naked Attraction and taught us that learning about sex growing up (from something other than the cesspool that is the internet) might be healthy in Sex Education. In Rivals, based on Dame Jilly Cooper‘s sophomore novel of the Rutshire Chronicles series, the horniest group of journalists you’ve ever seen tackle television in 1980s Britain, complete with power struggles, interpersonal conflict, and weaponized libidos that would make Ron Burgundy flee in awe and terror.

What Is ‘Rivals’ About?

Set in 1986, in the fictional English county of Rutshire, Rivals‘ character introductions are extremely revealing. Lord Tony Baddingham (David Tennant) is ramping up his TV franchise, pulling powerhouse journalist Declan O’Hara (Aidan Turner) into his orbit with the promise of live TV and editorial control. Declan brings his family along, including 20-year-old daughter Taggie O’Hara (Bella Maclean), a young woman with culinary dreams. Baddingham also pulls into his orbit notable Lothario Rupert Campbell-Black (Alex Hassell), a member of Parliament-turned-Minister for Sport whom he personally loathes, alongside tough producer Cameron Cook (Nafessa Williams). It’s an odd consortium of power-hungry players whose greatest personal struggle is clearly whether their favorite vice is pride or lust.

At its core, Rivals is a story about egos ramming against each other in the era of the ego. As a consequence, these are big, brash characters, with meaty but engaging scenes for the series’ players. Alex Hassell steals a number of scenes as the series’ charismatic troublemaker and all-around bad boy Rupert Campbell-Black, while David Tennant plays Baddingham with a power-mad bravado that’s engaging to watch. The pair frequently conflict, and the mutual hatred is palpable and engaging to watch. Aidan Turner’s lefty journalist with a chip on his shoulder also adds layers of conflict, as the ever-lustful Campbell-Black circles Turner’s alluring family. Bella Maclean’s Taggie is a refreshing novelty in this world, a somewhat naive but genuine and kind person set adrift amidst wolves, but it’s her goodness that starts Campbell-Black on the path to change for, presumably, the first time in his life, and their interactions are performed with engaging complexity.

Beyond the memorable central performances, Rivals embodies the excesses of its setting. It’s stylish (if a little intentionally silly, like the ’80s), colorful, quickly paced, and exceedingly extra. Each of these characters, minus Taggie, is a walking Id full of libidinous aggression, but with enough professional charm and individual eccentricities that it remains fun to watch. If the audience is among those complaining that there’s no sex in film and TV anymore, that’s not an issue this series has. While the excess of style and quick-talking characters make for a breezy and modern feel (despite its nostalgic setting), it does sometimes glide too quickly past key set-ups and plot elements. Correspondingly, the series’ first episodes are engaging, but it takes a bit for an emotional throughline to congeal.

Rivals premieres Friday, October 18 on Hulu.

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