Thorsten Ritter is leaving Germany-based sales firm Beta Cinema after more than 13 years at the company. Ritter, who was executive vice president
Thorsten Ritter is leaving Germany-based sales firm Beta Cinema after more than 13 years at the company.
Ritter, who was executive vice president, acquisitions, sales and marketing, will be taking on up-to-date professional challenges, according to a statement from Beta.
“It has been a great privilege to accompany so many outstanding films on their journey into the world – together with an exceptionally dedicated and cooperative team,” said Ritter. “My heartfelt thanks go to Dirk Schürhoff, who gave me the opportunity to bring my passion for content-driven collaboration with producers and filmmakers to Beta Cinema – and, along the way, to discover an unexpected joy in selling. Now feels like the right moment to open a new chapter.”
“We would like to express our sincere thanks to Thorsten Ritter for his exceptionally good, longstanding cooperation, his great commitment, loyalty and substantive contributions,” said Schurhoff, CEO at Beta Cinema. “It has been a great time working with him, and I wish him all the very best for his personal and professional future.”
In its statement announcing the depature, Beta said: “Ritter remains closely connected to the European film industry and looks forward to new projects and collaborations.”
The experienced and well-connected executive began his career as co-founder and co-director of Oldenburg International Film Festival, before joining Bavaria Film International as head of marketing then later managing director, overseeing campaigns for films including Good Bye Lenin! and Let The Right One In.
He has played a key role in shaping Beta Cinema’s international strategy since 2012, on productions including The Happy Prince, Calibre, System Crasher, Hilde and Amrum.

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